Introduce your products to a predominantly UK-based female audience through sponsored social content, website features and tailored brand partnerships.
Source: Kit & Grit Instagram Insights, 30-day period ending November 2026.
Who we are
Where activewear meets everyday style.
Kit & Grit is an activewear discovery and styling platform bringing together the brands, products and experiences that fit into an active lifestyle.
Through curated outfit edits, product-led content and fitness recommendations, we help our audience discover what to wear, how to style it and where to shop.
For brand partners, we create opportunities to become part of that discovery.
01
Curated content
Styling-led Instagram Reels, carousels and product edits.
02
Product discovery
A website built around discovering activewear and lifestyle products.
03
Fitness & lifestyle
Content covering training, Pilates, running, events and off-duty style.
Our audience
Meet the Kit & Grit audience.
A predominantly UK-based female Instagram audience, concentrated between 35 and 54.
Instagram followers · November 2026
10,237
Instagram followers
97.3%
Women
98.8%
UK-based followers
73.2%
Aged 35–54
Follower age distribution
Share of Instagram followers
18–240.7%
25–3411.3%
35–4440.1%
45–5433.1%
55–6412.5%
65+2.3%
73.2%
aged 35–54
Source: Kit & Grit Instagram Insights, November 2026. Audience figures are a snapshot and may change. Bars are drawn to scale against the largest group (35–44).
Our results
Our content reaches beyond our followers.
From content discovery to audience growth and profile activity, here's how Kit & Grit performed over the latest measured 30-day period.
30 days · 13 Oct – 11 Nov 2026
01 · Discovery
155,564
Content views · every time content was shown
43,729
Viewers · accounts that viewed our content
Discovery beyond our existing audience. 88.5% of content views came from non-followers during this period, and 11.5% from followers.
02 · Audience action and growth
Growth
+1,216
Net new followers
Kit & Grit recorded 1,216 net new followers during the same reporting period.
Growth
+13.5%
Follower growth
Increase in followers over the same 30 days, reaching 10,237.
Action
4.6K
Profile visits
Visits to the @kitandgrit Instagram profile. Instagram reports this figure rounded.
Action
723
Bio-link taps
Taps on the links in the Instagram bio. These are clicks, not sales.
Source: Instagram Insights, 30-day period ending November 2026. Results are historical and do not guarantee future campaign performance. Views count each time content is shown; viewers are the accounts that saw it.
Our content in action
The content behind the numbers.
Real content. Real audience response.
FEATURED REEL · PRODUCT-FOCUSED REEL
The Butter Co-ord
A product-led styling Reel that generated 101K views and 453 comments.
101K
Views
895
Likes
453
Comments
105
Shares
Product content that starts conversations.
The Activewear Rotation
STYLING CAROUSEL
01 / 08
473
Likes
109
Comments
29
Shares
Seven days of activewear styling.
The Colour Rotation
COLOUR-LED STYLING CAROUSEL
01 / 08
182
Likes
29
Comments
10
Shares
Activewear styled through colour.
The November Social Diary
FITNESS & EVENT DISCOVERY CAROUSEL
01 / 11
134
Likes
112
Shares
237
Attributed follows
A curated guide to fitness events and experiences.
See your brand in our next edit.
Explore how your products could feature in Kit & Grit’s sponsored content.
Organic posts, not paid campaigns; brands shown did not pay for placement. Source: Kit & Grit Instagram Insights. Results vary by content and campaign.
Partnership opportunities
Your brand. Four ways to work together.
Choose the partnership that fits your goals, from sponsored content and featured visibility to brand experiences and trackable product referrals.
Fixed fee
Sponsorship fee
Commission
01
Social Content
Put your products into the content our audience follows.
Sponsored carousels, Reels, Stories and product-led styling campaigns on @kitandgrit.
Example deliverables
Dedicated carousel or Reel
Story sequence with product links
Post-campaign performance report
Commercial model
Fixed campaign fee
02
Website Sponsorship
Give your products a place to be discovered.
Homepage placements, curated product edits and brand spotlights on kitandgrit.com.
Example deliverables
Homepage feature
Inclusion in a curated product edit
Brand spotlight
Commercial model
Fixed placement fee
03
Brand Activations
Bring your brand into the experience.
Fitness events, pop-ups, product gifting and experiential campaigns.
Example deliverables
Pop-up or product display
Sampling and attendee gifting
Event content on Kit & Grit channels
Commercial model
Bespoke activation or sponsorship fee
04
Affiliate Commerce
Turn product discovery into trackable referrals.
Curated product listings, tracked referrals and commission-based sales partnerships.
Example deliverables
Curated product listings
Tracked referral links to your site
Sales reporting, where tracked
Commercial model
Agreed commission on qualifying sales
What are you looking to achieve?
Partnership pricing
Baseline rates.
Starting prices for each partnership. Final deliverables, timings and pricing are agreed in writing before every campaign.
Partnership
Offering
Includes
Price
I.Social ContentFixed campaign fee
Product placement
1 product in a multi-brand carousel · comment-for-link · website edit
Dedicated carousel · 3 Story frames · tagging · link · performance summary
£300
Product-focused Reel
1 Reel · Story share · tagging · link · performance summary
£400
Story set
3 Story frames with link sticker (standalone)
£60
II.Website SponsorshipFixed placement fee
Curated edit inclusion
Products in a themed website edit, 4 weeks (standalone)
£50
Brand spotlight
Dedicated brand page with imagery and product links
£125
Homepage feature
Featured homepage placement, 2 weeks
£175
III.Brand ActivationsBespoke activation fee
Featured event listing
Highlight on the What's On board · Story mention
£75
Activation sponsorship
Display, sampling or gifting · event content · product and production costs extra
From £500
IV.Affiliate CommerceCommission on qualifying tracked sales
Affiliate partnership
Tracked product listings · pay only on qualifying sales · no upfront fee
Agreed commission
Bundle
Launch package
A dedicated carousel, a product-focused Reel and a two-week homepage feature.
£750
Saving £125
Usage rights
All prices cover publication on Kit & Grit's own channels only. If you would like to reuse our content elsewhere, for example in paid social adverts, on your website, in email campaigns or in-store, a usage licence applies. Usage rights are charged at 30–50% of the package price for each month of use, depending on the channels and the length of the licence, and are agreed in writing before the campaign begins. Content may not be edited, cropped or re-captioned without our approval.
Get in touch
Your next campaign starts here.
Launching a collection, building awareness or exploring a longer-term partnership? Tell us what you're working on and we'll put together a proposal tailored to your goals.
