Kit & Grit was built around a simple idea: finding the brands, pieces and people making activewear interesting. The cult favourites, the emerging labels, the unexpected discoveries. The things you might not have found otherwise.
And good style was never going to be exclusively a women's thing.
So, we're making room for the men.
Introducing Kit & Grit Menswear
From performance kit that works as hard as you do to off-duty essentials that look just as good outside the gym, our new menswear destination brings together the brands worth knowing.
Think considered cuts, interesting textures, technical fabrics and the kind of understated pieces that make getting dressed look effortless.
We're interested in the space where performance meets personal style. Where running gear becomes everyday wear, where a great sweatshirt earns its place in your wardrobe, and where the details make all the difference.
Because there's more to men's activewear than another black T-shirt.
Cult Favourites. Emerging Brands. A Few Surprises.
We're bringing the same approach to menswear that's shaped Kit & Grit from the beginning.
Established names that have earned their reputation. Independent labels doing something different. International brands you might not have come across yet.
Some are built for training. Others are designed for everything around it. The best manage both.
And while performance matters, we're equally interested in the fit, the silhouette, the colour palette and whether something genuinely deserves a place in your wardrobe.
No endless scrolling through identical products. Just better discoveries.
Not Just for the Gym
The lines between sportswear, streetwear and everyday dressing have never been more blurred. And frankly, that's where things get interesting.
A technical jacket over relaxed trousers. Running shorts with an oversized sweatshirt. A perfectly cut tracksuit that doesn't look remotely out of place at the weekend.
Menswear is having a moment, and we're here for the brands pushing it forward.
This Is Just the Beginning
The menswear collection will continue to grow as we discover new labels, introduce fresh collections and bring more of our favourite names into the mix.
Expect new arrivals, brand spotlights, styling inspiration and a few discoveries you didn't know you needed.
Different wardrobe. Same Kit & Grit standards.
[Explore Kit & Grit Menswear →](/men)
*Cult favourites and emerging brands. Now for him, too.*